For all
these years, I have been observing some of the most effective online communicators.
They are popular. They are highly admired. They always get good responses. They have something common in them; they have mastered the 5 habits of all effective online communicators. Learn how to develop and master those habits.
The 1st
Habit Of All Effective Online Communicators: Prepare Yourself.
Before you start writing, ask yourself the three magic questions: Why are you writing? Who are you writing for? Why should they read your write-up?
If you are absolutely clear about the objective, target audiences and message, then start writing now! What are you waiting for?
The 2nd Habit Of All Effective Online Communicators: Be Topical.
Be an avid reader and a keen listener if you want to be an effective online communicator. Keep yourself posted on the industry trends and market updates.
However, the job doesn’t end there! You need to develop a habit of finding relationships between the trends / incidents and your readers. For example, wouldn’t you want to write about “the top 10 tips and tricks of discount marketing for this Thanksgiving?”
The 3nd Habit Of Effective Online Communicators: Talk to Individuals.
While writing for social media, why we forget that we are communicating to individual people; we are talking to the community of humans. This is a habit that needs to be adopted and then nurtured. Whether you are writing for your own blog or for your employer, do not forget that the readers are individuals. They can behave in the most amazing ways you can ever imagine. Paint dreams for your readers. Focus on emotions-driven writing. It always works. Beware! Remember, your readers are individuals and therefore, they can be crazy too. So, be mindful of what you are writing.
The 4th Habit Of All Effective Online Communicators: Give Call to Action.
It’s very simple. To get a response, you need to ask for it. Your readers don’t have time to assume or think about what you are looking for. So, please do pay attention to what you want from your readers. Do you want them to read further? So call it out. Maybe, you want them to buy. So, make it explicit. Or, you want them to write back. Then don’t shy away. Just ask.
The 5th Habit Of All Effective Online Communicators: Acknowledge Your Readers.
To learn how it works, do this exercise. I am sure you will find it interesting. Observe your favorite online communicator for the next few days. Respond to their write ups, blog posts, tweets and updates. You will observe that they all will reply to you back. Believe it or not, acknowledging your readers can do magic to your online write-ups. Try it and do share your experiences.
Before you start writing, ask yourself the three magic questions: Why are you writing? Who are you writing for? Why should they read your write-up?
If you are absolutely clear about the objective, target audiences and message, then start writing now! What are you waiting for?
The 2nd Habit Of All Effective Online Communicators: Be Topical.
Be an avid reader and a keen listener if you want to be an effective online communicator. Keep yourself posted on the industry trends and market updates.
However, the job doesn’t end there! You need to develop a habit of finding relationships between the trends / incidents and your readers. For example, wouldn’t you want to write about “the top 10 tips and tricks of discount marketing for this Thanksgiving?”
The 3nd Habit Of Effective Online Communicators: Talk to Individuals.
While writing for social media, why we forget that we are communicating to individual people; we are talking to the community of humans. This is a habit that needs to be adopted and then nurtured. Whether you are writing for your own blog or for your employer, do not forget that the readers are individuals. They can behave in the most amazing ways you can ever imagine. Paint dreams for your readers. Focus on emotions-driven writing. It always works. Beware! Remember, your readers are individuals and therefore, they can be crazy too. So, be mindful of what you are writing.
The 4th Habit Of All Effective Online Communicators: Give Call to Action.
It’s very simple. To get a response, you need to ask for it. Your readers don’t have time to assume or think about what you are looking for. So, please do pay attention to what you want from your readers. Do you want them to read further? So call it out. Maybe, you want them to buy. So, make it explicit. Or, you want them to write back. Then don’t shy away. Just ask.
The 5th Habit Of All Effective Online Communicators: Acknowledge Your Readers.
To learn how it works, do this exercise. I am sure you will find it interesting. Observe your favorite online communicator for the next few days. Respond to their write ups, blog posts, tweets and updates. You will observe that they all will reply to you back. Believe it or not, acknowledging your readers can do magic to your online write-ups. Try it and do share your experiences.
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