Social Geeks Vs. Traditional Marketers!

Six years ago when I was just a fresher in the world of journalism, I was also the user of not-so-popular-then Linkedin and Facebook both. I was an active user of the former and a passive one of the latter—just curious to know what it was all about. I was using all these Social platforms just to sound cool amongst my colleagues and look better of them all. After couple of years, we learned to ‘scrap’,--yes, I am talking about Orkut, Google’s first Social networking site very popular amongst Asians and Latin Americans. Of course, it was my favorite too. We all were using it without a hint that the fundamentals of getting socialized were changing. And, the change was radical.

Today, I am a B2B marketer with an Indian multinational firm, registering the industry’s fastest growth. Being a new media marketer, I understand the importance of running effective Social Media campaigns, maintaining online communities, listening to the voices on Social platforms, tracking every action of my Social Media team, measuring the impact and calculating the ROI. I am not great at it but I do it better than most of us can do as I am the firm believer in Social and have grown with it in my professional life. The challenge for people like me is the pace at which Social is changing; it’s superfast!

Social is certainly challenging the way the corporate world operates today. Marketers are worried as the future enterprises will be driven by Social geeks who will be contributing to the business growth in a dramatic way. If marketers are not Social yet, I wonder what they will be doing in the future. Does that mean Social geeks have better chances to secure a job in the marketing field?

This thought actually inspired me to pen it all down quickly and tweak the focus of this blog a bit—from just focusing on the modern world to highlighting the future of Social and its impact on the corporate world and the active Internet Socialites. Alike every second author, I kept on changing the angle of this blog frequently and with every attempt most of it got renewed and became better. But, “At times you need to just stop and say, that’s it,” advised Jeff Ashcroft, Vice President & Principal Analyst at Constellation Research. I am glad I met Jeff and discussed about it.