The Social Faux Pas: How smartly do you escape paid content on Web?

Social Media users are much smarter now. They can differentiate between promoted and non-promoted content. They do read your campaign content, but only when they need it or see any personal satisfaction. They might see ONLY one or NONE of the 1,000s of promotions running on the Web on various Social Media channels. But, can that ad promo be yours, it is indeed a difficult situation to be in. What to do then? Do write in, or leave a comment, and let others know how smartly you position and present your ads on Web to get maximum response.

Learn from others' mistakes: Become a Social Media Expert

They say, life is too short to make mistakes. So learn from others’.

Since Social Media Marketing is new and yielding results for some, all B2C and B2B marketers want to try it out. To get it right at the first shot, marketers must focus on messaging. Messing up with content and messaging may cost you a lot. You might face a ban on your campaign.

Most recently, BSkyB succeeded in getting a Virgin Media direct mail campaign banned for tricking consumers into thinking it was an official offer of a TV upgrade from its pay-TV rival – but lost a bid to stop Virgin being able to claim it offered a "better TV experience". The satellite broadcaster lodged a complaint with the Advertising Standards Authority over a campaign from Virgin Media that arrived in an official-looking jiffy bag promising a "satellite TV upgrade pack" to households.

Messaging is the key everywhere, especially in the B2B marketing world. Here are some examples that may sound familier to you:

1) When you get a poor open rate / response to your e-mail campaign, there is a big chance that it is because of the drab subject line, which you forgot to focus on. Though poor open rate is not just restricted to catchy subject line.

2) When you witness a challenge in building audiences for webinar, it could be majorly because of the HTML invitations that you sent out without a clear & catcy message.

3) When you get poor form fills through whitepaper hosted on a Website, for example, it could be because of the wrong / misleading / boring banner text copy that could have been better with a little more attention.

and so on.

Digital marketing campaigns revolve around content. Right messaging, correct keywords, good presentation among others can actually create business opportunities too, if managed well.

Tip of the day: If you are running a digital campaign, keep some money aside to run a follow-up campaign. It gives results. This is valid for both traditional as well as Next Gen Social Marketers.